Seller's Guide

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Selling Your Home - Why it Pays to Use a REALTOR® - Before selling your home, you will need a clear understanding of the legal issues and potential pitfalls. One wrong action could result in a lot of cost and frustration, which is why it is essential to have a REALTOR® working with you. We will do our best to make the sale of your home a successful and satisfying experience.
Greater exposure - REALTORS® use the Multiple Listing Service® (MLS®) to give your home maximum exposure. MLS® is a computer-based system that relays valuable information about your home to hundreds of REALTORS® and potential homebuyers.
Setting a price - Setting a price for your home is an important, but sometimes difficult process. Again, this is where the services of a REALTOR® prove invaluable. REALTORS® have the experience to help you understand how the market works and decide upon a realistic price that meets your goals. REALTORS® also pre-screen potential buyers to make sure only those who are serious and financially qualified view your home.
We will also develop a marketing plan to help your property receive maximum exposure. This includes professional photos, entering in MLS (Multiple Listing Service), signage and extensive print and online advertising.
Once you have accepted an offer to buy your home, your we will help ensure that all the proper paperwork is completed. We will also make sure that both parties meet the necessary conditions outlined in the agreement and coordinate with a local title company.
Why working with a REALTOR® makes sense - When you work with a REALTOR® you will likely get a better price for your home than if you try to sell it yourself. Apart from the financial benefits, however, there is an extra measure of comfort and security that comes from having a REALTOR® on your side. Remember that REALTORS® are governed by a code of ethics and standards of business practice. They have also been trained and licensed in Wisconsin to assist in transactions involving real property. When it comes to buying or selling property, using a REALTOR® just makes sense.

My Blueprint To Market & Sell Your Property

Before We List Your Property We Do This:

Research property values by studying recently sold properties, analyzing expired listings and reviewing properties currently on the market.
Prepare a Comparative Market Analysis (CMA).
Obtain tax information, permits and assessor information.
Suggest an appropriate pricing strategy based on analysis and seller desires.
Recommend possible repairs or improvements to yield highest price.
Explain seller costs and net proceeds.
Discuss exclusions and personal property.

After We List Your Property We Do This:

Install FOR SALE signs on property. (At Sellers’ Option)
Gather any tests/inspections you have on hand, maps/surveys and feature them in the MLS for other Realtors to have access to.
PHOTOS SELL PROPERTIES! We hire a professional photographer to get the best shots of your property. If your property would benefit from drone photography or a video, we will also add those.
Get the word out. Gather all appropriate information for Multiple Listing Service entry which makes your property available to other REALTORS and their customers. We work closely with all area brokers for the fast, efficient sale of your property.
We hit the ground running with advertising. Contact all potential buyers immediately to let them know about this listing, feature the property in upcoming issues of the Northwoods Home Showcase and in the Lakeland Times. Most importantly, we leverage the fact that over 90% of buyers start their home search on the Internet. Our listings are featured on numerous nationwide real estate websites, including Realtor.com, Zillow, Trulia, Homes.com, and many more.
We expand on the company’s generous advertising with our own. We are also very active on social media. Social media is the wave of the future in real estate advertising and we are riding this wave.
We make the process easy. We will guide you through the offer to purchase and closing process and make sure there are no surprises around the corner. Taking care of the seller is our TOP priority.
We communicate with our sellers. You’ll get regular updates from us on showing activity, market conditions, and pricing recommendations. We will answer your questions and/or concerns.

When Receiving an Offer to Purchase We Do This:

Explain seller expenses, net proceeds you can expect at closing, your options, and our recommendation on how you should respond to the offer.
Carefully read and analyze the offer if it comes from another broker to ensure quality and completeness.
As the seller’s agent, we aim to get you the highest price we can get for your property.
Immediately deliver and negotiate all counter offers.
Work closely with the other agents and brokers involved in the transaction to ensure timely and accurate communications.

While Your Transaction is Pending We Do This:

Upon offer acceptance, we will prepare a timeline of events, contingencies, and deadlines and ensure that all parties involved are doing their part to ensure a clean, quick, and trouble free closing process.
Order title insurance and work closely with the title company to ensure all information pertinent to the transaction is complete.
If the buyer has a lender, we work closely with that lender to ensure the bank has everything needed to proceed with the loan process as expeditiously as possible.
Orchestrate the transaction with all involved parties to ensure a smooth transaction.
We keep you informed as to the status of the transaction at every juncture.